Cooperstown Brewing Company is a Craft Brewery with a love for baseball and yup, you guessed it - beer. With September around the corner, Cooperstown knew they wanted to create a Marzen style beer for Oktoberfest. The Mister Oktoberfest 16 oz can design combines traditional Oktoberfest details , such as the iconic Bavarian diamond pattern, with Cooperstown's baseball theme. Having two strong themes on their own, the challenge was making the two work together, but by designing a Mister Oktoberfest in his Lederhosen swinging, he joins the two themes appropriately. Bright orange and aqua help to keep the can modern, but also mimics the malts that provide a copper color to the beer.
Heartworn Vintage is local vintage store located in Harrisonburg, VA. This little store was looking for their own brand system with a retro feel. The owner’s of the store love the look of late 50s; including highway signs, motels, and diners. From there I worked off of fun retro shapes and researched colors from the 50s. To get the store started I designed a logo, tag line, shopping tote, business cards, and Facebook cover photo. The tote was further inspired by other vintage gym bags.
Keep Growing Poster Design
“Keep Growing” was designed for a high school classroom to inspire growth, but be different from the typical, boring posters found in classrooms. The teacher wanted something that wasn’t too feminine so the dark green and limited use of florals help to balance the piece. The bottom image shows the initial drawing that was done on paper, next to the final that was brought into Illustrator.
An updated version for the book cover In Cold Blood. The premise of the book is about two men who kill the Clutter Family. My design is based off the quote “four shotgun blasts that, all told, ended six human lives”. The six figures represent the deaths, the two grungy figures being the criminals, while a slight blood splatter reveals the Clutter home. Blue was chosen as the main color to grab the interest of the readers, but also appears in the book when violence is about to occur. Hand lettering type adds an edgier feel to the title.
Dogeared Sustainability Report
Dogeared is a jewelry company located in Southern California and is part of the growing community of B Corporations. They value the environment, the community, their workers, and their customers. To highlight these important values and the accomplishments of the company I designed a sustainability report that is clean. To keep the fun feel of the company bright colors and lots of imagery was used.
Explore More Discovery Museum
The Explore More Discovery Museum, located in downtown Harrisonburg, VA, has a new makers space which is an area specifically designated for children eight and older. This new area is all about letting children create, explore, and experiment on their own terms. The new space also gives these kids the access to tools and materials they wouldn't otherwise have, including a laser cutter, sewing machines, hand tools, computer graphics, and more. The design challenge here was to get the older children interested and encourage both boys and girls to enjoy the space. I designed a name, logo, poster, postcards, infographic, Facebook cover, and way finding sign to help the museum.
These magazine spreads were created for TIME magazine and an article that they wrote about pop-singer, Adele. I based my design off of her music video Send My Love where she uses dramatic colored lighting and wears a long floral gown. This bright blue and roses found in the spreads help to make this more fun, but still easily legible.
Creamy Mixology Brand Identity
The Creamy Mixology creates delicious alcoholic milk shakes in a fun, movable cart. Located in the tri-state area, this service can be rented out for corporate parties, weddings, events, and more.
This designed invitation invites people to come to a tasting party for the grand opening of this start up company. When it’s unfolded people will be able to “create” a milkshake they would like to see at the party.
Old time soda shop hats and bow ties were designed for the employees, or “bartenders” to wear while mixing the shakes.
Play, Work, Build
These were designed for the National Building Museum in their exhibition Play, Work, Build. The exhibition was created for both adults and children to help show the importance of play. The exhibition further shows how the connection from play evolves into areas of other work, such as architecture and engineering. I based my design off of the fun shapes of the building blocks found in the exhibition, while the background emulates a blueprint.
The importance behind this design was to bring awareness to the critically endangered species, the Bornean Orangutan. One of the greatest threats to this decreased population is the use of palm oil, which is found in most food and products we use today. To help spread the word on reducing palm oil consumption I designed a web article that is featured on the Whole Foods website. This would capture the attention of people who already are spending the extra money to buy organic. The article then provides an animated video with more information. Simple illustrations help to lighten the mood on such a heavy topic, without missing important information. Music in the background helps to balance the quirky style with a more mellow tone. The last part of the design are shopping cart advertisements that shoppers will get quick information from.